As I stated in my last blog about #Pit2Pub, I’m not a big user of social media. In part it’s because I have a pretty busy life and find social media to be a distraction – anyone I want to know what I’m doing already knows without my posting it. But as the owner of a small business that relies on getting the word out about our products, it surprises most people I’m not more active on Facebook and our blog. The reason is very simple:
I’ve found it doesn’t really help to sell books.
Others have written about why Facebook is not a good place to market books, and I won’t rehash those arguments here. For Divertir Publishing the reason these are not good marketing platforms is much simpler: most people who follow our blog and Facebook page are not consumers of our products – they are not readers. Instead, most people following us are authors hoping to get published. Thus, I’ve always believed that posting on these forums hasn’t really been helping our business, and thus it has not been a priority.
Recent emails from from both a current and prospective author has me rethinking this attitude. The email from our author simply stated that he missed our blog and found the inside information on how publishing works to be useful. The prospective author asked if we were still in business, given that we have not started our online magazine (mostly due to lack of submission) and that I hadn’t blogged recently. Interestingly, since my last blog post, we have published two books and have another coming out this week. However, the prospective author didn’t see the new books that have been published (in part because we don’t list the publication date on our email site). All he saw was that there were no recent blog posts.
What this lesson has taught me is that being social is very import – not because it helps us sell books, but because it reminds people we are still actively publishing manuscript.