When we were designing our new website, I visited several publishers’ sites for ideas on what to include. One site stood out not because of the design but because of the number of books the company had published. In its first two years in business they had published fifty books – a book every two weeks.
I often get asked by authors how long it will take their books to come to market, and my answer is always the same; there is a reason it takes larger publishers as long as eighteen months to bring a book to market. The steps to turning out a quality product include:
Editing. This is probably the longest step in the publishing process. On average, one of our manuscripts goes through four rounds of edits before the author and editor agree on the final version used for interior design. We had one book go through ten rounds of edits. This process can take anywhere from six to nine months depending on how extensive the required edits are.
Interior design. I often refer to this as typesetting when talking with authors (showing my age). In reality this is done with a desktop publishing program. The process includes adjusting lines of text in the final manuscript to eliminate widows and orphans and to minimize the excessive whitespace in lines of text which can occur when text is justified. This means examining every line of text in the manuscript, and to do this correctly is very labor intensive.
Cover design. Author A.J. Capper wrote a blog discussing the process of designing the cover for A Bother of Bodies. It often takes several designs before finding a final cover that both we and the author agree on, and each design takes time to produce. I believe our record is that we designed nine covers for one book before we found one everyone agreed on.
To bring a quality book to market is a long process with many steps requiring feedback from authors. While it is certainly possible for a small press to produce fifty books in two years while also turning out a quality product, it would require a large number of books in the queue and working on several books at once. More likely, editing was minimal, desktop publishing was limited to converting a Word document to a PDF file, and cover design was finding a single image on a stock photo site with no additional design considerations. Authors should always ask publishers who turn out large numbers of books in a short time about their process, because the quality of your published book could depend on the answer.