Hacking my Keurig 2.0…

For Christmas last year we purchased a Keurig 2.0 coffee maker. People who know me will tell you I drink a lot of coffee (usually with cognac in it when I’m reading queries). I took it out of the box, put in my favorite ‘Donut Shop Coffee’ k-cup, and was floored when I saw the “Oops, this package wasn’t designed for this brewer” message. The cup worked fine in my previous Keurig brewer.

Because almost no one reads the instructions on a coffee machine, I called Keurig. They informed me that you now had to purchase your coffee from them because they had included a new ‘technology’ to better brew coffee. Read this to mean they included DCM (Digital Coffee Management) to prevent competitor’s k-cups from working in the machine unless the competitors paid them a large licensing fee for the ‘technology.’ I told the woman from Keurig I would stop drinking coffee before I was forced to buy overpriced k-cups from them and that I was returning the machine. I then hung up and did what I suspect most people who purchased the new machine did.

I Googled “Keurig 2.0 hack”…

The answer is simple. Cut the ring off an “approved” k-cup and tape it to the “unapproved” cup. This is what I’ve done with my reusable EZ-Cup and SoloFill cups – I prefer buying bags of coffee, both because of the price and because the reusable cups are more environmentally friendly. The Roger’s Family Company website has a nice collection of videos for all the hacks available. They also make a device called the “Freedom Clip” that will disable the new optical scanner technology in the Keurig 2.0. I’ve already ordered my Freedom Clip and will let everyone know how it works.

So what does the price of coffee have to do with the publishing business, other than the fact I rely on my cup of coffee to read queries? It has to do with setting the price for your products. In my blog on Profit and Loss statements, I talk about doing market research to determine the optimal list price for your book. Each k-cup from Keurig costs 3 times the amount of buying bagged coffee and the filters for my reusable EZ-Cup and almost twice the cost of k-cups from most of their competitors; this is the main reason I don’t buy coffee from Keurig. If you price your book too high for the market people will not purchase your book. Instead, people will go someplace else for their reading entertainment, or they will find a way to hack the DRM on your eBook. They may even hack their coffee machines just to make a point…

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