In my last blog, I mentioned that I would be using this blog to talk about some of the things we’ve accomplished in the past five years. As I thought about it, I realized these are all things I’ve mentioned in the past (like being selected for the article “Keys to Cracking 10 Top Markets” by Adria Haley which appeared in the September 2011 issue of Writer’s Digest and Tears for the Mountain briefly reaching #1 in the Social Policy category on Amazon). Thus, I want to use this blog to discuss where we are going over the next year.
- Our web presence: Last night some of you might have noticed that our website was down for about half an hour. The reason is that we’ve rolled out a completely new website (http://www.divertirpublishing.com). In the coming months we will be adding several sections to the website after I get some input from our current authors as to what they would like to see (for example, should there be a separate “Our Authors” page or should the author info be included on the product pages, and should we offer to provide each of our authors with their own page which we would host). Another goal over the next six months is to make the website more interactive so that readers will be more likely to stay and browse.
- Social Media: I have a confession – I don’t log into Facebook every day, and I’m not much into social media. The good news is that our Acquisitions Editor, Jen, is really into it and was the driving force behind the Facebook giveaways we’ve been doing this year. Jen and I are currently talking about other things we can do using social media to help our authors to promote their books and will be putting together a plan before the holidays so we can take advantage of that sales period.
- Book Promotion: While social media is one way to promote books and help readers discover new authors, it’s not the only way. Over the past few months Jen and I have been trying different things (like the giveaways and adjusting the prices for some of our eBooks) to see what works and what doesn’t. While this is still a work in progress, I think the data we’ve been collecting will better enable us to help our authors with one of the most difficult aspects of publishing – book promotion.
- Divertir Magazine: We’ve been talking about doing this for a while and feel the time is right. The magazine will be free and will feature short stories, poetry, and articles by our staff (including author interviews). We feel this will help bring Divertir Publishing and the books we offer to the attention of more readers and are pretty excited to get started. This also means we will be opening up queries for short stories in most genres in the coming months (no more waiting for an anthology with a specific genre to submit). We will continue to also do our short story collections, and will be choosing stories from the magazine to provide that content.
I expect the next year to be a pretty exciting time at Divertir Publishing, and look forward to working with all of you.